EE Times: Exclusives and video interviews

As an employee of Aspencore during 2018, I was tasked with bringing the international editions of EE Times’ publications back up to speed. Having been previously left in limbo with no English editor, the publications EE Times Asia, EE Times India as well as EDN Asia got a new lease of life with a fresh-faced in-house editor (i.e. me) in Taipei. While most of the job consisted of recycling news from the international edition of EE Times and sending out daily newsletters to electrical engineers across Asia, I produced a number of exclusives on behalf of the publications as well.

Being in charge of EE Times India while being based in Taiwan offered one of the first exclusive opportunities: an interview with Taiwan’s main trade association TAITRA about the then newly formed Taiwan Electric Vehicle Association about its intentions in India. An audience with TAITRA’s chairman Walter M.S. Yeh ensued, and the resulting article outlines some of the vehicle association’s plans in an article titled TEVA Sets Sights on India.

Another opportunity that presented itself around the same time was the launch of Loftech’s federated cloud platform Juiker in conjunction with a Vietnamese telecom operator. While EE Times’ senior editor Junko Yoshida assumed writing duties, I decided to try a format I was comfortable with – video. As soon as Yoshida had finished the article and published it on the main edition of EE Times, I had a video interview with Loftech’s CEO Paul Huang ready. The article can be found on EE Times Asia, and the video below.

Paul Huang interview on behalf of EE Times Asia – shot with sorry lighting and an ancient EOS M

This video trial project, simple as it was, added value and a differentiator to Aspencore’s Taiwan operations. While the international edition had the occasional video, there was little in the way of concerted efforts. Coming up was the Aspencore-hosted event Tech Taipei 2018, where more trial interviews with exhibitors to be hosted by yours truly. Being a news outlet for electrical engineers, hosting interviews with electrical engineers, the appeal of the results varied, but a compilation of the resulting interviews can be seen on EE Times Asia – one of the highlights being the interview with Daniel Vickery of electrical scooter manufacturer Gogoro.

Gogoro interview – still with the EOS M

A few more events of note occurred at my time at Aspencore. One of these was filtration expert Porex opening a new plant in Shah Alam, Malaysia, an opening yours truly was invited to. While secretive about its production methods, a couple of pictures from the event and a brief interview with fellow Swede, Porex’s Senior VP and GM of OEM, Nils Gustavsson ensued.

EE Times Asia was also invited to National Instruments’ annual NI Week on the basis of the fledgling video project. While the 2018 edition was bereft of exciting news from National Instruments’ side, I was on hand with a camera to interview key people including then-new CEO Alex Davern about the event and the company’s future.

National Instruments’ CEO Alex Davern

One of the final video projects created on behalf of Aspencore was an interview with Taiwanese memory manufacturer Winbond. Shot at yet another event hosted by Aspencore, this was a pure production gig commissioned by Winbond, based on the technology they were promoting at the event. Shot in what’s possibly the world’s most beige room, it includes a few of the company’s product managers talking about IoT memory solutions – in Chinese.

Winbond video on its code storage memory Spistack – shot and edited by yours truly

My Aspencore adventure ended as I decided to return to Sweden in September 2018 to study video production – but I was kept on until January 2019 to keep producing the company’s newsletters for the publications EE Times Asia, EE Times India and EDN Asia.

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